tools like Google Analytics can help you figure out which channels bring the most traffic to your website.

regularly doing keyword research for your tour or activities website will help you get more eyeballs on your site and potentially convert that traffic into sales.a traveler on holiday in Scotland looking for fun activities to do may search for things to do in Scotland.

and Twitter by researching the popular travel hashtags most people are using.This is what we mean when we talk about target audience mapping.SourceFind out the latest travel trends on Facebook.

lets begin with what mapping is.Other great social media platforms you can use to discover your audiences interests are Reddit.

you need to know who it is youre selling to (as well as who you arent selling to).

Answer the following questions to map out your ideal buyer:What age group are they in?What do they do? (their career or job)Where do they live?What do they want?What are their challenges?On which platforms are they mostly found?The information you collect from this analysis will enable you to visualize the person you are targeting through your content.Min was a mentor to so many and an inspiration to all of us who have been involved in working to preserve and learn from the injustice of the forced removal.

including his work on the universitys campus-wide commemoration of the 50th anniversary of the incarceration of Japanese Americans.especially in identifying and locating many of the approximately 200 former UCLA students who were forced to leave the university before completing their studies because of the forced removal.

He made the long drive to Manzanar each year so he could tell our students his story.and we were all about to leave Manzanar.